Self-reliance is a quality of depending on yourself for things instead of relying on others. We are a company owned by veterans and first responders who have dedicated their lives to serving and protecting their communities. Our members come from various backgrounds, including those who have served in the Global War on Terror, law enforcement officers, SWAT team members, agents from various alphabet agencies, paramedics, firefighters, and search and rescue personnel. Our primary objective is to provide a wide range of high-quality content, apparel, equipment, and training to individuals and organizations who share our commitment to public service and safety. Our products and services are designed to meet the specific needs and challenges faced by those who serve on the front lines of emergency response and law enforcement, and we take great pride in helping them to be better equipped and prepared for any situation.